Design, special brands of enterprises, cities and nations, has been a vital language and a medium in communication with the public. Far more than itself, it has profoundly influenced and changed people’s pattern of living and behaving. It is a trend to make use of groundbreaking thinking, and distinctive tools and skills to deal with commercial, social and personal matter. 

Exhibition hall of Design Guangzhou is derived from this idea. It is a lonely city square on the surface, but a bunch of vigorous grain is growing on it, symbolizing the growing imagination and creativity.